Dr Simon McKerrell is a Senior Lecturer at Newcastle University and has previously worked at the Universities of Sheffield, Glasgow and the Royal Conservatoire of Scotland. He is a scholar interested in the social impact of music and the creative industries. His current research focuses upon music in the creative economy in rural areas, and taking an interdisciplinary and mixed methods approach to the relationship between culture and policy. He is the author of Focus: Scottish Traditional Music (Routledge), and the Co-Editor of both Music as Multimodal Discourse: Media, Power and Protest (Bloomsbury) and Understanding Scotland Musically: Folk, Tradition, Modernity (Routledge).